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Consumer Goods Digital Thread

Smart consumer product and process design

Exceptional customer experiences drive the consumer goods industry. Adopting smart product and process design, with simulations and virtual validation, ensures sustainability and responsiveness to trends. Accelerate your product development for efficient, market-ready products.

Accelerate your consumer goods product design process

Streamline your design process using an integrated system that merges design with manufacturing engineering for real-time validation. Reduce costs, drive sustainability and quickly deliver reliable, cutting-edge products that enhance brand loyalty. Begin your accelerated journey: if you can imagine it, start creating it with a smart product and process design (SPPD) solution.

Elevate your consumer product design process

Streamline your consumer product design processes by integrating all disciplines and stakeholders early, enabling seamless product and manufacturing planning. Apply simulation for virtual validation and optimization to scale up production and speed up innovation.


Reduction in maintenance costs

Reduce product development costs by up to 35% using product development software; streamline processes and enhance innovation, saving time and resources through efficient design and collaboration. (B/S/H)


Shortened ramp-up time

Accelerate ramp-up with virtual validation tools; enhance global process planning and efficiency, saving significant time and resources through collaborative manufacturing and streamlined design validation. (B/S/H)


Decreased analysis computing time

Reduce analysis time by 50% with advanced modeling tools; enhance operational efficiency and accuracy, saving significant time and resources through streamlined data processing and focused interpretation. (SRAM)

Consumer product design solutions

Transform your consumer goods design process

Integrate environments to blend product design and process development with validation. Enhance speed, quality and cost-efficiency when launching innovative, ready-to-manufacture products.

Explore SPPD for consumer goods manufacturing and three key areas of solutions we developed to meet your needs:

Deploy and integrate all your design teams in a digital ecosystem that bridges engineering specialties, ensuring products meet customer needs with real-time performance insights. Harness a robust data platform and digital twins to draw on historical successes for innovation, enhancing sustainability and quality.

  • Navigate the complexity of diverse, eco-friendly product demands with an integrated design strategy, merging mechanical, electronic, software, packaging and simulation expertise
  • Use digital twins to fast-track development, enhancing cross-team collaboration and market readiness
  • Prioritize concurrent design to transcend innovation barriers, making agility and customer satisfaction core to your development process

Consumer goods manufacturers can achieve:

Ensure early design precision

Use simulation to achieve precise design decisions early in the process, expediting the development of complex products. (Groupe SEB)

Enhance standardization and efficiency

Achieve standardization and efficiency in design and engineering to accelerate time-to-market. (Groupe Brandt)

Continuous quality improvement

Leverage precise vibration noise analysis to continuously improve product quality and surpass consumer expectations. (Wuxi Little Swan Company Limited)

Case study


Home appliance manufacturer optimizes acoustics and vibration product testing with Simcenter Testlab
Case Study

Home appliance manufacturer optimizes acoustics and vibration product testing with Simcenter Testlab


Industry:Electronics, Semiconductor devices

Location:Košice, Slovakia

Siemens Software:Simcenter 3D Solutions, Simcenter Testing Solutions

With Simcenter Testlab, we can intervene at any stage of the simulation chain and find out how the change will be reflected in the basic design.
Otto Petraška, Head of Vibrations and Acoustics Department, BSH Slovakia
Accelerate product design & process

Explore our resource library

Elevate your design process and harness the power to innovate faster, meet market demands, and exceed consumer expectations with a holistic approach to streamline your product development from concept to launch.

Man working on a computer with design software in an office.

Solutions to innovate consumer goods product design

Mechanical product design

Product validation & optimization

Process validation & optimization

Compliance and sustainability management

Manufacturing planning

Artwork and labeling

Frequently asked questions

What advanced software do leading consumer goods designers use for product development?

Leading consumer goods designers leverage the Siemens Xcelerator portfolio to integrate product development processes. This comprehensive suite enables multidisciplinary collaboration, from mechanical design to electronics and software integration, ensuring that products are innovative, sustainable and market-ready in significantly less time.

How does Siemens software transform the consumer goods design process?

Our software transforms the design process by facilitating a seamless digital thread, connecting all stages of product development and manufacturing. This integration allows for real-time updates and simulations, ensuring that design, production and market demands align efficiently. The result is a faster, more agile response to market trends and consumer needs.

How can Siemens technology accelerate time-to-market for new consumer goods?

The technology offered through our digital thread, streamlines the entire product development cycle, from concept to manufacturing. By facilitating real-time collaboration across disciplines, our software ensures that any changes are immediately reflected throughout the process, dramatically reducing time-to-market for new consumer products.

Why is simulation important for consumer goods manufacturing?

Simulation plays a pivotal role in the consumer goods manufacturing process for several reasons:

  • Predictive analysis: It allows for the predictive analysis of product performance under various conditions, helping to identify potential issues before physical prototypes are developed
  • Cost and time efficiency: Significantly reduces development costs and time by eliminating the need for multiple physical prototypes and tests, streamlining the path from concept to production
  • Design optimization: Facilitates the optimization of designs for performance, usability, and manufacturability, ensuring products meet the highest quality standards
  • Process validation: Validates manufacturing processes virtually, identifying bottlenecks and optimizing production lines for efficiency and reduced time to market
  • Sustainability: Supports the development of more sustainable products and processes by enabling the assessment of environmental impacts and the exploration of greener alternatives during the design phase
  • Customization and personalization: Enhances the capability to produce customized and personalized products by testing various configurations and adaptations without the need for physical changes in production setups

Simulation's importance in consumer goods manufacturing cannot be overstated. By leveraging this technology, companies can innovate faster, reduce costs, and meet the growing demands for high-quality, sustainable, and personalized products.

What is smart product and process design?

Smart product and process design integrates innovative digital technologies to enhance the lifecycle of consumer goods manufacturing. This method is characterized by:

  • Integration of digital technologies: Utilizes digital twins, simulation and the Siemens Xcelerator portfolio to streamline product development from concept to production
  • Enhanced collaboration: Facilitating real-time collaboration across teams, enabling parallel iteration of designs and processes, which speeds up development and reduces costs
  • Real-time adjustments and validations: Offering capabilities for instant adjustments and validations through advanced digital tools, ensuring products meet market and consumer expectations efficiently
  • Focus on sustainability and personalization: Ensuring products are designed with consumer personalization and sustainability in mind, aligning with modern consumer demands
  • Adaptability to market trends: Empowers brands to quickly adapt to changing market trends and consumer preferences, maintaining a competitive advantage
  • Seamless digital thread: Achieving a seamless integration of product and process development, making the entire lifecycle more flexible, efficient, and innovative

Why is integrated product and process development critical for today's consumer goods market?

Integrated development is critical to meet the rapid pace of change in consumer preferences and the increasing demand for personalized, sustainable products. Our software enables this integration, ensuring that product design and manufacturing processes evolve simultaneously for faster innovation and adaptation.

Learn more


On-demand webinar | The power of smart product generative design and simulation

On-demand webinar | Unlock successful innovation at scale with the SPPD digital approach

On-demand webinar | Accelerated consumer product development


Podcast | How digital threads help manufacturers thrive

Podcast | Solved with Simcenter: the mystery of a hit-and-run cycling accident

Podcast | Consumer Products Podcast – Efficiency and Sustainability Benefits of Digitalization


Ebook | The 4 key imperatives for consumer goods manufacturers

Blog |Transformative tools for the consumer goods Industry

Blog | The visualization process for Consumer Products

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