Accelerate product development

AI in product development enables faster, smarter, and more cost-efficient innovation. Generative AI helps teams rapidly create new concepts, design variations, and even personalized products at scale. By feeding in constraints like material, weight, or function, companies can explore thousands of optimized prototypes in minutes, accelerating ideation and reducing the need for manual design work. This speeds up early-stage creativity while opening opportunities for customization and cross-disciplinary collaboration.

Complementing this, AI-powered simulation allows businesses to test and validate designs virtually before building physical prototypes. Engineers can model performance under stress, temperature, or wear, ensuring flaws are caught early and reducing waste, cost, and risk. Used together, generative AI and simulation create a powerful loop: designs are generated, tested virtually, and refined—leading to quicker time-to-market, more sustainable use of materials, and better overall product performance.

Robust product engineering solutions are designed to support a wide range of industries. They enable efficient design, simulation, and validation for complex vehicles, equipment, and systems across all sectors. The versatility of these solutions allowa companies to tackle the unique requirements, regulations, and design challenges faced in diverse markets, empowering them to develop innovative products and bring them to market more effectively. Whether it's creating the next generation of automobiles, aerospace components, industrial automation systems, or consumer electronics, Siemens' comprehensive platform can be applied across a multitude of industries to drive product development excellence. Examples of industries we support are:

• Aerospace and defense - Aerospace design
• Automotive – Accelerated product development
• Automotive – Vehicle electrification
• Battery – Accelerated battery development for industrial batteries
• Consumer products – Consumer product design
• Electronics – Electronic systems design
• Energy and utilities – Power plant design
• Heavy equipment – Heavy equipment design
• Heavy equipment - Engineering simulation
• Industrial machinery – New product introduction
• Marine - Ship design and marine engineering
• Medical device - Medical device design
• Medical device - Design control
• Semiconductors - IC Design and Advanced Packaging

Product development is being transformed by a range of emerging technologies that are driving innovation and enhancing the entire lifecycle. Generative design tools powered by AI can autonomously generate design alternatives to explore new possibilities, while digital twins create detailed virtual representations for simulation and optimization. The integration of IoT sensors enables real-time monitoring and predictive maintenance, while AR/VR technologies enhance visualization and collaboration. Additive manufacturing enables rapid prototyping and customization, and AI-powered tools assist with design optimization, quality control, and data-driven decision-making. Cloud computing and collaboration platforms facilitate seamless remote work and data sharing, while advanced simulation and modeling capabilities help predict product performance before physical testing. By strategically leveraging these cutting-edge technologies, organizations can drive greater efficiency, agility, and innovation throughout the product development process, ultimately delivering better products to market faster.

The scalability and flexibility of the cloud allows organizations to easily adapt computing power, storage, and software licenses to changing business needs, without the constraints of fixed hardware infrastructure. This reduces the IT overhead and capital expenditures associated with managing in-house data centers and software. Cloud-based platforms also enable distributed teams to collaborate more effectively in real-time, accessing the same data, models, and tools regardless of location. Additionally, the automatic updates, security patches, and backup capabilities provided by cloud service providers can enhance data protection and ensure teams are always working with the latest product development capabilities. By embracing the cloud, organizations can focus less on managing underlying technology and more on driving innovation, accelerating time-to-value, and delivering better products to market.

The product development process supports sustainability by embedding eco-friendly strategies and technologies across the entire lifecycle—from initial concept to disposal. Integrated, sustainability-led product development drives innovation, cost efficiency, and long-term competitiveness. By designing with environmental impact in mind companies not only reduce their ecological footprint but also create products that resonate with eco-conscious markets, unlock new business models, and support a more sustainable future.

An accelerated product development approach tackles these issues head-on. Integrated tools enable cross-domain collaboration, while dynamic digital models ensure design integrity with real-time change propagation. By seamlessly connecting teams and processes, the enterprise BOM becomes a powerful engine of collaboration, driving excellence from concept to manufacturing. AI-powered simulation and testing create digital twins that bridge the gap between design and real-world performance, validating decisions with confidence. Flexible tools that facilitate agile adaptation further empower teams to respond swiftly to evolving requirements. This holistic, data-driven approach turns complexity into an advantage, allowing engineering organizations to deliver breakthrough innovations to market faster than the competition.